Anex Tour selected Microsoft Dynamics 365 Business Central to manage financial and operational processes

Business process optimization is a priority for any growing company. As organizations expand across multiple markets, managing different accounting systems, integrations, and data flows becomes increasingly complex.
Anex Tour, one of the leading tour operators, faced the need to streamline its business processes and ensure consistent, efficient financial management across its operations.

“The travel business is dynamic, so it was important for us to have a system that not only enables efficient financial management but also allows seamless integration with sales systems. With Softera, we found a solution that adapts to new challenges as our business grows,” says Giedrius Ribakovas, Head of Anex Tour Lithuania.

Challenges: why change was needed

As Anex Tour expanded across the Baltic markets, the company needed a more efficient way to manage accounting and sales processes. The key challenges included:

• Integration of multiple systems – the need to connect sales systems with accounting and business management solutions
• Process automation – the need to optimize operations without increasing headcount
• Financial data transparency – ensuring access to timely insights and an accurate financial view

“We aimed to eliminate repetitive manual tasks and focus more on analytics and strategic decision-making rather than routine data entry,” says Giedrius Ribakovas, Head of Anex Tour Lithuania.

Business solution

To support sustainable business growth, the company selected Microsoft Dynamics 365 Business Central. In the Baltic states, this served as a pilot project to validate integrations and process design. Following successful implementation in Lithuania, Latvia, and Estonia, Anex Tour extended the solution to Poland and continues its rollout across other European markets.

“We highly value Softera’s approach – they not only implement technical solutions but also advise on how to make business processes more efficient. The tools they introduced have become an integral part of our daily operations,” says Giedrius Ribakovas, Head of Anex Tour Lithuania.

How did operations change with Microsoft Dynamics 365 Business Central?

Following the successful implementation of Microsoft Dynamics 365 Business Central, Anex Tour’s business processes were significantly transformed:

• Shorter accounting cycles – in Poland, financial data was previously updated with up to a six-month delay; now, reports are prepared within a few weeks
• Automated bank transactions – with the Softera.Bankfeed solution, financial data and payments are processed faster and with greater accuracy
• Optimized resource allocation – as the business tripled in size, the finance function previously required up to 50 additional employees; with Business Central, the same scope is managed with approximately half the team
• Faster period closing – previously, the business lacked timely visibility into actual financial results; now, complete reports are available before month-end
• Simplified international expansion – localized configurations and experienced partners across multiple countries ensure smooth system deployment and adoption

“The biggest change is the reduction in manual work and the increased accuracy of data. We can now make decisions based on actual numbers rather than assumptions,” says Giedrius Ribakovas, Head of Anex Tour Lithuania.

Working with Softera

The Managing Director of Anex Tour emphasizes that selecting the right implementation partner is one of the key success factors in deploying a business management system. Based on prior experience and strong expertise, Softera became the primary implementation partner. Softera’s team not only supported the implementation of Microsoft Dynamics 365 Business Central, but also addressed localization challenges in Poland, helped define requirements for the local partner, and ensured structured and consistent project management throughout the rollout.

Future plans

Following the successful implementation of Microsoft Dynamics 365 Business Central in the Baltic states and Poland, Anex Tour is planning further expansion into other European Union markets. The rollout will include adapting the system to local accounting standards in each country.

“We have a clear strategy and are confident moving forward together with Softera. Each completed project becomes a strong foundation for our future growth,” says Giedrius Ribakovas, Head of Anex Tour Lithuania.

Anex Tour’s experience demonstrates that a well-selected business management solution can not only optimize processes but also provide the flexibility required to scale across international markets.